A drifting field of small faint bid ticks on a dark ground. Every few seconds one tick ignites ember and settles — auctions won cheaply through the night while most advertisers are offline.
Paid media that earns its keep.
Not 'we run your ads' — the operations layer around growth. Tracking that holds up, paid media coordination, reporting, landing-page and feed fixes, and weekly action plans.
Spend that follows the return.
Campaigns, anomalies and the tracking that has to hold — an illustrative war room, not a real ad account.
| Campaign | Spend | ROAS | CPA |
|---|---|---|---|
ProspectingMeta | $1,240 | 3.4× | $28 |
RetargetingMeta | $680 | 5.1× | $19 |
BrandGoogle | $540 | 4.0× | $22 |
Advantage+Meta | $760 | 1.9× | $61Paused |
Meta CPA +31% vs target · paused
Tracking gap — GA4 vs Meta purchases off ~22%
CAPI rebuild scoped
Common stack
Logos and trademarks are the property of their respective owners, shown as examples of common commerce stacks. No partnership, endorsement or certification is implied.
Tracking & attribution
Pixels, conversions API and server-side tracking audited and fixed.
Paid media coordination
Meta, Google and TikTok managed or coordinated — judged on return.
Landing page & feed fixes
Page and feed issues wasting paid clicks, corrected.
Budget follows the return.
One logged night of media buying: spend plateaus across Meta, Google and TikTok in the evening, CPMs drop as the overnight auctions cheapen, the budget rebalances into the cheap window — the big move held for a human sign-off at a quarter past two — and the morning read shows cheaper reach for the same spend. The shares and CPMs are illustrative; the overnight cadence is the real playbook.
07:00 · The morning read
Blended CPM down 31%, reach per dollar up 38%, zero overspend — an illustrative day. Same budget, cheaper attention.
- Tracking & attribution
- Pixels, conversions API and server-side tracking audited and fixed.
- Paid media coordination
- Meta, Google and TikTok managed or coordinated — judged on return.
- Landing page & feed fixes
- Page and feed issues wasting paid clicks, corrected.
- Creative testing workflow
- A weekly pipeline of statics, UGC and video, tested.
- Paid media dashboards
- Spend, revenue, ROAS and CAC in one live view.
- Weekly action plans
- What changed, what we learned, what's next — in writing.
tracking, before scaling spend
action plan tied to revenue
your ad team or ours
Asked, answered.
The questions every prospective client asks first — answered like we would on a call.
Only if you want. More often we coordinate and operationalize — fixing tracking, feeds and pages — so your buyers get better inputs and clearer reporting.
Meta, Google and TikTok most commonly. We'll tell you honestly which fit your product and which don't, rather than spreading budget for its own sake.
No. Anyone guaranteeing a specific return is guessing. We guarantee real tracking, a disciplined testing cadence, and honest weekly reporting.
Flat scoped retainers, never a percentage of ad spend. Our incentive is your return, not the size of your budget.
Services that compound.
Every service plugs into the others. These two pair naturally with Growth Ops.
Make paid media earn its keep.
See your operation the way we do. Request the free Commerce Operations Audit — a senior operator maps your revenue leaks, dashboard gaps and automation opportunities and sends the plan as a PDF within five business days. No credentials, no call required.
general — hello@windownine.com
new business — newbusiness@windownine.com